Traditional Medicine Brand


Alison Pickering – Acupuncture


Alison approached Tapestry Creative to develop a big brand for her unique and specialised service.

Alison wanted a look with a personal touch (like her service), that married something of the traditional practices with a modern clientele. So using her name and initials we created a hand-drawn Chinese calligraphy symbol and added a rising phoenix illustration that gave her visual identity a clean but personal aesthetic. Recognising the masterful art of Chinese calligraphy mixed with the power of nature gives the visual brand a modern and authentic character and promotes Alison’s modern, expert approach to the traditional, ancient practice.

We created a full visual identity for role out into any means of promotion which includes the business cards and web design.