Brand for Change


The Change Merchants



The Change Merchants came to us with a particularly interesting proposition: to create a visual identity that best represented their spin on Behavioural Economics. That’s the concept where psychological insights are applied to human behaviour to explain purchasing decisions or, the way in which a product choice is presented to buyer will influence the final purchase made.

So, we took the name “Change” and the representation of emotions in the tech age: emoticons and combined the two with a vibrant and strong colour palette and some creative layouts. The results where immediately appealing.

We produced elements for stationery and other online marketing.

In the directors words:

“Chris’ work was so fresh, but the real joy came from his diligence in understanding my business & what I would be offering clients. His application of those insights to his design solution was breath taking…”

Jhonnie Blampied – Think Big