School branding

Client: 

Avondale Grammar School – Singapore

Project:

Avondale approached us as a young Independent International School in Singapore. Their fledgling brand presence needed attention in a very competitive School market.  Our brand research process allowed us insight into the brand existing touchpoints and where we should revise and revitalise.

The research process suggested the visual identity needed greater confidence and vibrancy while differentiating the brand from competitors. A strong colour scheme which is unique in their market, a clean and modern typeface and an updated logo that respected the existing School crest, all contributed to a stunning visual solution.

Brand guidelines, brochures, stationery and forms were produced to allow the brand to change in the life cycle of the school year.

More insight into our branding for Schools service can be found here.