Advance Charity Branding




Advance are a women-only organisation, providing emotional and practical support to women in London. A large part of our work is crisis intervention – for women who require urgent help and face imminent danger.

Advance asked for a rebrand  that was reflective of the organisations professionalism, its reputation in the sector and the optimism they strive to deliver.

The solution arrived at highlights freedom, rebirth and a feminine spirit. The fresh approach allows Advance to stand tall in the charity sector to encourage and invigorate corporate donation, while also giving confidence to staff and providing a level of trust to service users.